February 2008 - Recording Artist Alex Feder (lead singer of The XYZ Affair) is reviewed after a live performance at the Bowery Ballroom and is dubbed as the "JT of Indie Rock."  Read the full article HERE.

 

      August 2008 - Alex Feder and the XYZ Affair release their latest music video, featuring the choreography of Pavan Thimmaiah.  CLICK HERE to watch the video!

 

      December 6th, 2008 - Alex Feder and the XYZ Affair headlined our first Artist Performance Series, which highlighted the talents of Archetype artists in a more personal and intimate setting.  The night was opened by Archetype Artist Lucy Liu. 

 

      March 2009 - Singer/Songwriter Matt Palmer joins Archetype!

 

       July 2009 - Recording Artist Alex Feder (lead singer of The XYZ Affair) is reviewed after a live performance in Washington, DC, where he draws comparisons to the late, great Michael Jackson.  Read the full article HERE.